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Robert Palmer, MBA

Founder and CEO, PotantiaMetrics, Inc.
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Using Real World Outcomes from “People Like Me” to Guide Cancer Treatment
One of the most powerful questions a cancer patient can ask is, “What worked for other people like me?” The company PotentiaMetrics gets to the heart of that question with Capire360, its externally validated survival analytics engine trained on 2.2 million real-world cancer cases, and Ardynn, its Personalized Shared Decision Making (PDSM) platform, with support delivered through independent certified patient advocates. Here, our Curious Dr. George asks Robert (Bobby) Palmer, MBA, founder and CEO of PotentiaMetrics, about how the 10-year-old company helps cancer patients, caregivers, and clinicians.
June 26, 2026
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